Using 'natural' claims when advertising to the public

Life cycle of medicinal products and medical devices:

Approval, assessment, evaluationMarketing

Resource type:

guideline / guidance

Language:

[EN] English

Additional characteristics:

for healthcare practitioners

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Added by: Ekaterina Chashnikova

Description

A guide by Australian Therapeutic Goods Administration (TGA) on the use of 'natural' and related claims when advertising medicines and medical devices to the public.

The article explains reasons for creation of this guidance and provides link to the whole document.

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Using ‘natural’ claims when advertising to the public

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